Business of PR

Business of PR


Latest Episodes

007 - Tales in Higher-Ed: Two Journalism and Communication Professors Talk Opportunities & Challenges
February 24, 2021

In this episode we take a peek into the world of teaching Journalism and Communications in an age of fractured attention economies, digital native students, and keeping up with a rapidly shifting communications landscape. This episode features Kelli...

007 - Tales in Higher-Ed: Two Journalism and Communication Professors Talk Opportunities & Challenges
February 22, 2021

In this episode we take a peek into the world of teaching Journalism and Communications in an age of fractured attention economies, digital native students, and keeping up with a rapidly shifting communications landscape. This episode features Kelli...

006 - PR Freelancing & AB5: What to Know
December 14, 2020

The AB5 law that went into effect January 2020 has caused a lot of confusion and concern for California-based freelancers across the board. But, what is this law and does it apply equally to all 1099’s or are there exemptions depending what industry...

005 - Building a PR Agency to Sell
December 07, 2020

Are you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill to hear her personal journey from agency worker to...

004 - Podcasting as a Comms Channel + Audio Strategy Wake Up Call for Brands
August 02, 2019

Podcasting is about to be the new shiny Communications toy, but is it for every company or executive? What does this boom say about the rise of voice and impending need for designing corporate audio strategies? Nick Ruffini, founder of Revoice Media,...

003 - Rookie Mistakes When Going Independent with Kristin Martell, mTell Group and Tameka Kee, In.flux Labs
April 19, 2019

Are you an independent or thinking of becoming one? This roundtable of seasoned industry vets gets down to brass tacks about the worst rookie mistakes and how to avoid them.

002 - Help Wanted: Agency Subcontracting as an Independent with Gabriel del Rio, GDRPR and Teresa Buyikian
April 19, 2019

Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.

001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing
April 19, 2019

Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush

000 - Introducing Business of PR
April 19, 2019

The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence, and create positive change in society.