You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change.“This feels like a lot of money.&#822

Your team thinks they’re selling braces.They’re wrong.What patients actually buy is certainty. Certainty about cost, timing, next steps, and whether they’re making the right call for their kid or themselves. When you don’t create

In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most d

Orthodontists pour millions into technology, systems, and clinical training. Those investments matter. But zoom out and look at which practices actually grow year over year. The differentiator is not the scanner, the wire sequence, or the aligner system.

Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.”A month later, the doctor is frustrated. The team is stressed. The new hire feels like they&#8217

Why Your Local SEO Isn’t Working Beyond Your City LimitsIf you feel weirdly invisible to people just 20 or 30 minutes away, you’re not imagining it.You’ve done the basics. Website? Check. City name in a few headings? Done. Google Busin

Most practices are sitting on six figures in easy revenue. The cash is already inside your walls, hiding in three places: unscheduled observation patients, no-shows, and unanswered calls. Run reports.

You see someone in brackets at the grocery store. They’re not your patient. Feel that twinge? You’re not alone. Most of us were trained to think like rivals, to assume a fixed pie, to measure wins and losses street by street. But the founders

Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear.They don’t mean to ghost you. They just get busy, lose confidenc

Growth feels good. New signage. New markets. New potential. But here’s the catch: opening another location doesn’t guarantee success. It guarantees overhead, stretched resources, and thinner margins.One orthodontist learned this after years o