A Straight Smile Isnt Enough Anymore In todays competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your ortho

Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs

Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that sort by dist

Why a Single Ad Formula Falls Short When two veteran growth agenciesHIP Creative and Neon Canvascompare notes and still disagree about whether Facebook or Google deserves the first marketing dollar,

If your freezer meals come with a side of brain fog and bloating, its time to rethink what convenient actually means. In todays high-speed world, were drowning in options for quick mealsDoorDash

Why Orthodontic Advertising Matters More Than Ever In todays competitive healthcare landscape, orthodontic advertising is no longer optionalits essential. With more practices opening, DSOs expandin

Most orthodontists are brilliant clinicians. Youve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly oper

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeedwhen youve grown a large, high-performing practic

Youve completed your training. Youre clinically ready. But the marketplace doesnt reward readinessit rewards relevance, resonance, and results. So the question isnt how do I get hired? The real q

Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awarenes