BCL82 Radio Advertising Does It Work with Richard Teideman
Should you be investing in Radio or TV advertising the secrets out!
Why advertisers who are maxed out on digital are turning back to TV and radio advertising to boost revenues.  Radio is possibly one of the most cost-effective methods of advertising.
The only reason to advertise is to get more results than if you hadn’t advertised in the first place. Only the largest businesses can afford to do brand advertising. For the rest of us it has to prove ROI. Banner advertising is dead in the water – what next?
On this edition of Business Connections Live we talk to Richard Teideman is an entrepreneur who has worked in media and advertising for over 19 years. Richard has overseen over 150 TV campaigns and in his career has seen upwards of 5000 radio campaigns.
How does radio advertising work? It’s all about repetition. Unlike print advertising where repetition has a diminishing effect, radio advertising has the opposite effect with response rates building over time.

Digital is not the be all and end all of advertising
No one will tell you that their digital isn’t working – but lots of them are finding this
The only reason to advertise is to get more results than if you hadn’t advertised in the first place. Only the largest businesses can afford to do brand advertising. For the rest of us it has to prove ROI
Banner advertising is dead in the water – what next?
Radio advertising is a viable alternative
How TV advertising works

 

Find out the truth about digital advertising
Find out how radio and TV advertising works
Find out how they can assess their marketing activity easily
Find out what the future trends are
Find out what the biggest brands are doing next year

Richard Teideman is an entrepreneur who has worked in media and advertising for over 19 years. He now helps companies who need to raise investment and consults with companies who are looking to maximise their advertising. Richard has overseen over 150 TV campaigns and in his career has seen upwards of 5000 radio campaigns. Richard is now non-exec with a number of companies including a TV production company, two digital agencies and a strategic finance house.
www.investordeck.co.uk
www.mediaauditors.org
@richardteideman
https://www.linkedin.com/profile/preview?vpa=cxn1&locale=en_US
 
Business Connections Live Programme 82
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