BCL50 How to Break The Rules of Selling and Win More BusinessWatch our Live Show every Wednesday 6pm UK HERE on Business Connections LiveSign up for free-business-video
Nobody likes being sold to. We all are suspicious of salespeople, even the ones we like! Typically salespeople think they need to demonstrate features and benefits in order to persuade a potential client to do business. That means presentations, closes, objection handling, more closing. No wonder clients want to hide when they see a salesman coming!
On this edition of Business Connections Live we explain the Sandler approach to sales and we show you How to Break The Rules of Selling and Win More Business. Some sales professionals may find this uncomfortable, however on this programme Paul Gylnn wants you to tear up the rule book, throw out everything you thought you knew about selling, and look at a counter-intuitive system. Its called the Sandler System
Paul Gylnn says I don’t mind if all I do is create discussion. Not everybody is comfortable with finding the real motivation for purchasing.”Features and benefits” selling works just fine. It’s just very old!
How to Break The Rules of Selling and Win More Business
The Sandler system revolves around 7 not 6 steps.

Bonding& Rapport   
Up Front Contract
Pain
Budget
Decision
Fulfilment
Post-Sell

Paul Glynn, Sandler Training (West M25) helps businesses and professionals increase revenue through assessments, training ,mentoring and coaching
Sandler Training is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses (SMBs) as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
http://www.westm25.sandler.com/
http://www.businessconnectionslive.com/
Business Connections Live Programme 50 - How to Break The Rules of Selling and Win More Business
This is the Business Connections Live Business Channel On YouTube Business Connections Live Programme 50. Broadcast 27th August 2014