Those of us in the helping business – as our friends in the UK refer to it – are defined by our clients. That’s why we seek out high-performing clients who demand our best. They want us to push and challenge them to get better – which means we have to get better ourselves. Birds of a feather flock together and all that. 
Big clients can be terrific, but big doesn’t define best. Or qualify as great. Not in the sense of helping define us and our work. Quantity isn’t quality.
Today the focus is on the value of great clients. And greatness isn’t defined by the size of the client’s organization, the high-profile status of the client, the list of the client’s accomplishments, the size of the purchase order or jaw-dropping reaction prompted when people hear about the client – “You’re working with THEM?”
The clients who more accurately define us are those who require our best. The ones most driven to excel themselves. 
Since I don’t plan to record again before Thanksgiving 2021, I’m taking this opportunity to say, “Thank You!” to my clients who have demanded my best. And to further explain how this all works – especially for those of you who may have never experienced executive or leadership coaching before. I hope you’ll listen carefully and click the link for a free conversation so we can investigate your needs. Just go to BulaNetwork.com/free.
A dozen years ago when this whole coaching thing started for me, I was hoping to help a few people. Nothing resonated with me more deeply than that little parable about the little boy saving starfish washed ashore.

Early on I was criticized by business buddies as pursuing something that would never scale. They were right of course. And I told them I didn’t care. Scale wasn’t important to me then. It’s even less important to me now. If that’s possible.