Day 4. September 4, 2021. 
Let’s continue where we left off yesterday with our next ingredient or component, knowledge.
Some folks think this should go first, but I’ve intentionally placed humility and curiosity in front of it because without those knowledge acquisition is impossible. Just log onto any social media platform and find a post where there’s disagreement. Moments ago I saw a post about some marketing session conducted in 2019. The post included a link to the YouTube video. One of the first commenters lambasted the session with statement after statement for which he provided no evidence. He was critical about who might have been in the audience and wrote an entire paragraph filled with harsh judgment. I clicked the link that took me to the YouTube video where the description gave answers to his criticisms, none of which turned out to be accurate. I spent about 10 seconds scanning that. I never clicked play on the video. Ten seconds. That’s all it took to find out the commenter was completely wrong. He likely spent minutes crafting his criticism. So it goes. 
Knee-jerk reactions. Fast assumptions. Never mind the facts. Don’t bother us with those!