Over the weekend you made a decision. Maybe it was a solution to a problem. Something you think will work. Or something you’re dead solid certain will work.
Or maybe you spotted an opportunity you plan to exploit. You can see it working. In your head it’s a game changer.
You’ve managed to elevate your optimism in the past 48 hours. And it feels great. You think, “About time!”
On Monday morning you hit the ground running. You deploy your optimism and it’s contagious. You’re feeling pumped.
Then Tuesday happens.
A new problem erupts. A “gotta handle it now” situation happens. Maybe nothing major…just business as usual. A distraction. A fire that requires your fire fighting skills.
Gone is that weekend epiphany. And the energy it delivered. You’re back at it. Doing what you’ve been doing for years. Fighting the fight.
Life in business is an exhilarating grind. It fuels you while sapping you. All at the same time. The paradox of being a small business owner. The price paid by every true operator.
Tuesday happens every week. It close enough to the beginning of a week and the ending of a weekend. Close enough to be destructive and dangerous. Close enough to sucking us back into the same rut that envelopes us every other week.
We’re no different than other people who endure the mundane, common occurrences of life. We’re also no different in what it takes to push us to change – or improve. Most often something dramatic has to happen to push us to consider doing something differently.
Friction Points
I wasn’t out of my teens when I learned the power of friction in selling. Or I should say, the power of reducing friction.
In retailing, if you want to make sure it won’t sell (except for fine jewelry where it’s always been expected), then put it under glass. Make it difficult for shoppers to check it out and you’ll make it difficult for them to buy.
But friction, in context of what we’re talking about today, has big power in our daily and weekly habits. It’s just too easy to keep doing what we’ve always done. There’s too much friction to change. We keep going in the same direction. It’s the power of Tuesday morning.
We need to utilize friction for our benefit, not our stagnation. But how can we do that?
Well, you might be able to do it alone, but not likely. If you could have done it by yourself you’d likely have figured out how by now. I’m not saying it’s impossible. I’m saying it crazy hard because the friction is so powerful against making a change.
People. Connection with others. Collaboration focused on achieving your most desired outcomes – that’s the answer. But that has a friction all its own.
How do you achieve that? How do you put yourself in the company of people who can help you battle – and win – against Tuesday morning?
You’ve likely tried it before and failed. You talk with your wife or your husband. You confide in close friends. You have conversation with other buddies who are also business owners. Mostly those conversations just deepen your sense of dread…even despair. Because everybody has their own version of Tuesday morning. They’ve got their own stuff. They care about you, but they’re not sure how to help you. And there’s no process or system in place to help them…or you. It just is what it is. You march on. Toward Wednesday, Thursday, Friday, Saturday and Sunday.
One foot in front of the other. Day after day. With moments of optimism as you head toward yet another Tuesday morning.
Processes, Systems & Workflows
Like anything else in your business, or life – you need a solution that works. Repeatedly. Consistently. Predictably.