Build Your Expert Business
Latest Episodes
Which is the best content to create - Video, Audio, or Text?
In this video, I address the challenge of choosing the best type of content to createvideo, audio, or textand reveal a strategy to use all formats in a specific order. Learn how to balance audience preferences, business needs, and your personal enjoymen
Delegating Doesn’t Mean Losing Control
Can you delegate work, even creative work, without losing control over the final results? With the competition fiercer than ever, trying to do everything yourself is a one-way ticket to burnout. But here’s the good news: you can delegate effectively while
How Mature Is Your Content Strategy?
Unlock the Secrets to a Winning Content Strategy! Are you struggling to create a content strategy that serves your business goals and ideal customers? In this video, I break down the five levels of content strategy maturity and reveal the sweet spot
Designing your content for repurposing (Lists and micro-structures)
Maximize Your Content Creation: Turn One Video into 20+ Assets!In this video, I'll share a unique strategy for content creators and business owners to efficiently repurpose a single piece of long-form content into dozens of individual assets. Learn how to
Aligning your content to the buyer’s journey
Want to create content that actually generates leads and sales? The key is understanding the buyer's journey and targeting each piece of content to a specific segment of your audience. In this video, I break down the buyer's journey stages and how th
How do you actually systemize your online business?
In this video, I break down the exact steps you need to take to analyze, design, document, automate, and delegate your way to a fully systemized operation I'll show you a technique that reveals where your time is really going and which tasks are ripe
Create an AI copy of your brain…
With tools like Cassidy AI, Chat PDF, and Notion AI, you can upload your entire body of knowledge and have an AI model query that content to create entirely new pieces, as if you had written them yourself. This is what I call creating an "AI copy of your
Why I’m creating original content in an AI world...
In this video, I show the importance of creating and capturing your own unique knowledge to stand out in a world where AI-generated content is becoming increasingly prevalent.As an expert in your field, it's crucial to document your experiences, your wo
Attract, Convert, Ascend
Want to know the SECRET to hitting 7 figures in your online business? It all comes down to THREE crucial steps: attracting an audience, converting them into customers, and retaining & ascending them to your high-ticket offers. In this video, I'm
3-Part Formula For Perfect Content
Want to create perfect content EVERY time? I've got the secret formula! In this video, I'll show you the three key elements your content needs to help your audience, your business, AND the social media algorithms. I'm sharing real examples and actio