Charles Duhigg is a writer for the business section of The New York Times. He's clearly pretty good at it, because he won a Pulitzer Prize in 2013 for a series of ten articles on Apple called iEconomy. He's also clearly pretty good at writing books, because The Power of Habit: Why We Do What We Do In Life and Business was on The New York Times bestseller list for 62 weeks. Basically, Charles Duhigg is pretty damn awesome. Oh, wait. He won a Pulitzer Prize and wrote a New York Times bestseller. He’s incredibly awesome. In this week's episode, Charles tells Bryan and Hunter about how the book came about (it began with civil unrest, food vendors and being with the US Armed Forces in Iraq), the science behind the book and how—by breaking down the true and often surprising sources of our own habits—we can shape our habits to fit our lives rather than the other way around. The Power of Habit is available from all good booksellers and you can follow Charles on twitter at @cduhigg.