Email marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end. Start creating emails that generate income and have your customers waiting to open. After the show, join the conversation or simply stay in touch at Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists. For more click here