Utilizing the manufacturers description is a simple, quick and easy way to get products up onto your website. Yet standard descriptions hold you back in a few ways. Firstly, the Google Gods prefer it if you have fresh content – you’ll rank higher in searches, than the stores that simply copied-and-pasted. Secondly, by customising your product descriptions, you’re in a better position to move the customer one step closer to buying. Because if every website has the same picture and the same description, the customer only has one other thing left to choose on – price (and we’re not about competing on price!) Click here for more