Every retailer would love to have more customers coming to their store, whether it’s online, or, into their shopfront. As business owners, we spend a lot of time, and money, obsessing over the best ways to attract those customers. If you’ve hear people talking about sales funnels and customer lifecycles, and you’re feeling a little out of your depth, today I’m going to break down exactly what they are, so that you can master YOUR store’s sales funnel and attract more customers What’s a Sales Funnel? Instead of using this term funnel, think about it as a small set of stairs, leading to your shop’s front door (virtual or otherwise). Each step that a potential customer has to walk up, gets them closer to purchasing from you. In text book speak, there are 5 steps that a person has to walk up, before they become a customer. For more click here