The Bright Ideas Podcast
Latest Episodes
Inbound Marketing: How Block Imaging Increased Sales by $9 Million
In this interview we'll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K. We tal
How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months
Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traf
The Two Biggest Challenges Faced by Small Business Owners - And How to Overcome Them
No matter what industry you're in, if you own or manage a small business, you're likely to suffer from the same two major challenges as other small businesses: Lack of cash Lack of time There is no denying that running a small business can be difficul
Agile Marketing 101: What You Need to Know to Succeed
Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management & innovation. In this ep
How to Leverage Reddit to Build Your Audience
You’ve probably heard of Reddit, but do you know how to leverage it to grow your business? Have you tried using Reddit for your business but found it difficult to figure out how to get results? Brent Csutoras is a social media strategist and entreprene
How Salesforce.com Increased Blog Traffic 310%
Are you looking for powerful tips to increase blog traffic? In this interview Amanda Nelson shares 10 tips for managing a successful blog. Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing
How to Use Programmatic Advertising Technologies to Laser Target Your Best Prospects
If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target
How to Leverage Blogger Outreach to Increase Traffic
In today's podcast, I interview Kristen Matthews, marketing manager at GroupHigh. Kristen is an outreach expert, and in this interview we talk about blogger outreach. Blogger outreach has fast become a popular way for brands to increase awareness for
How B2B Marketers Can Use Target Account Selling to Land More Clients
If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation, sales tends to talk about target accounts and outreach to close those target acco
How to Build an Effective B2B Lead Generation Campaign on LinkedIn with Josh Turner
When the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns a