The Bright Ideas Podcast

Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate.

CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation

February 16, 2015

In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform,

Predictive Analytics: How to Apply Data Science to Your Company’s Sales Process

February 09, 2015

In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. Predictive analytics is a brand new topic for us on the ...

Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions

February 02, 2015

John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. -

Boise, ID

The bright ideas podcast helps entrepreneurs leverage content marketing and marketing automation to dramatically increase revenue and lead generation.