Companies struggle to find qualified workers in the mature phase of any business cycle. Yet as we enter a new decade in 2020, they have more than a hyper-low unemployment rate to grapple with. Businesses face a gaping qualitative chasm between the jobs businesses need to fill and the interest of workers in filling them. As a result, employees have more leverage than ever to insist that jobs cater to their lives, locations, and demands to be creatively challenged.