The next BriefingsDirect healthcare insights discussion explores ways to improve the total patient experience using digital technology. To learn more about ways that healthcare providers are seeking to leverage such concepts as customer relationship management (CRM) to improve their services we are joined by Laura Semlies, VP of Digital Patient Experience, at Northwell Health; Julie Gerdeman, CEO at HealthPay24, and Jennifer Erler, Cash Manager in the Treasury Department at Fairview Health Services.