Diversification in, or this case away, the world of brewing can mean more than producing different styles of beer or packaging said liquid in unusual package types.

An increasing number of breweries have, or at least considered, broadened their offering by entering the world of spirits. And for many, that means Gin.

And if you suspect big gin has a grip on the UK hospitality trade, you are correct. But this doesn’t mean you can’t get poured as well. Receiving the right data will help you understand your market – and competitors – as this episode will explain.

Data collection agency Shepper sends its ‘Sheppards’ out to pound concrete and come back with the real facts regarding products. In this case, they looked at 1,000 pubs, bars and restaurants across the UK to see what gins were being poured.

It found that not all towns ‘belong’ to big gin, glasses can make a difference if you want to charge more, and if you’re thinking of entering the tonic water market, you might want to think again.

In this episode from our sister publication The Distillers Journal, Toby Darbyshire of Shepper – who has been connected with the spirit industry for years – will explain all.