How do you help get the beers you brew into the hands of more people?

For Kate Hyde and the team at Brighton’s Hand Brew Co, art is a valuable vehicle to help you do just that.

Kate is the head brewer and product director for Hand Brew Co, based in Brighton. She has been brewing for over a decade. 

And while Kate’s journey has taken her from the UK to Australia then onto France, she has since gone onto establish herself as a revered member of the brewing community in the South of England. Both through her production prowess, but also as a mentor for Women in Beer, too.

During her recent talk at Cloudwater in Manchester, Kate explained why art can, and should, be invested in and protected.

She demonstrated how Hand Brew Co has harnessed art collaborations to distill the essence and experience of their brew pub into their beer and helped it travel beyond the walls of its birthplace.

She also said that when it comes to producing merchandise for your brewery, repeatability is key and not all merch is good merch – especially when it comes to tea towels….