If you ever paid a visit to North Bar, the seminal Leeds-based craft beer bar, sometime between 2013 or 2017 there’s a good chance you might have met Alex Millhouse-Smith or one of his equally excellent colleagues.

Working at North Bar, Alex would further develop his love and knowledge of great beer. And he’d share that enthusiasm and expertise with the bar’s wealth of customers, too. A desire to broaden his grasp of beer would lead him to become part of North Brewing on its production side before taking on the brewery’s newly-created brand ambassadorial position. Spreading the word about its beers across the UK, Europe and further afield.

But since 2023 Alex has worked in a different part of the brewing sector, as part of the team at BarthHaas, the world’s largest supplier of hops and hop products. As content creator he helps share the latest developments at the company and tell the various stories of how its working with partners and breweries across the globe.

In this episode we discuss what led Alex into the world of beer and how working at North Bar opened his eyes to excellent beers and introduced him to equally excellent colleagues. We talk about his love of storytelling and how his peers in the world of branding and marketing helped improve his own work, and how at BarthHaas he’s helping tell stories of a different kind.