In the modern world social media plays a huge role in pretty much every industry, and hospitality is no different.

It can be both a blessing and a curse, so knowing how to get the best out of it is all-important.

For your brewery, bar or bottleshop, it can enhance brand awareness, drive sales and help build a community.

And one person that knows all about that is Charlie Harding, the founder of Bonne Vivante Marketing.

After years of working for other people, she struck out on her own in 2020, offering a personal and bespoke service for small independents looking for help with their social media management.

As a freelance marketing manager who works with pubs and breweries, she can usually be found in a pub or taproom scanning the pale ale list and tweeting about beer.

In this podcast, recorded at Wiper and True’s Old Market taproom last week, Charlie looks at the role of social media in the beer industry, what to do, what not to do and how we can all use it more effectively.

You can also view Charlie’s presentation right here!