Brent Koen from Surfside Drinks is our guest on Brew Ha Ha with Herlinda Heras and Daedalus Howell sitting in for Steve Jaxon.

Brent has brought a lot of Surfside drinks today. The brand started on the east coast. He brought the Green Tea pack, the Ice Tea pack and the Lemonade pack. All are lower alcohol beverages. The company started as a vodka distiller but their mission changed as they read the market. The founders geared up with makeshift equipment in the parents’ basement. It was about the time that Breaking Bad was on TV. When their father saw the brew lab, he thought it was a meth lab or he acted as if it were that, and he kicked them out. So they got investors and got serious. Stateside Urban Craft Vodka started doing well, before Covid.

When they noticed that people were pouring their vodka into different concoctions and cocktails, they thought of doing the same thing. That’s when they started making the light beverages. Surfside grew from 1.3 million cases in 2023 to to almost 5 million cases last year and projected growth to 12-15 million cases this year.

Surfside Drinks are partners with the San Francisco Giants and they have branded locations inside the stadium.  The beverages have only 2 grams of sugar, 100 calories and only 4.5% alcohol.

Visit our sponsor Pizzaleah in Windsor for the finest pizza menu and the most authentic flavors around!