Brew Ha Ha Podcast
Flora Luna Apothecary founder Phaedra Achor
Flora Luna Apothecary founder Phaedra Achor is back on Brew Ha Ha with Steve Jaxon and Herlinda Heras today. Phaedra was also on Brew Ha Ha almost exactly two years ago on this episode on Dec. 22, 2022.
There is big news in the beer world. Herlinda reports that RateBeer dot com is closing. Our friend and former co-host Joe Tucker sold it to a big brewing company several years ago. Buying a big beer ratings company, only to shut it down, looks like a corporate power play. There may be buyers who wish to purchase its assets. A lot of site users have postings there that date back many years. There are a lot of stakeholders who have questions. Herlinda will try to get Joe Tucker to come on the show soon to tell us more about it.
Flora Luna Apothecary is Phaedra’s company that produces botanical bitters, syrups and infusions, for creating uniquely flavorful cocktails and other beverages.
Phaedra has a lot to say about holiday cocktails. The first one she is making in the studio today, named Festival of Lights, is a celebration of Hanukkah. It is a gin fizz made with olive oil which gives it a unique flavor and texture.
What Bitters Are
Bitters are botanical extracts, made from three components, a bark, a root and an aromatic botanical. Then, when you macerate them in an alcohol base, you extract the bitter compounds. Traditionally they were a medicinal, used to soothe the gut. Angostura bitters are the most famous example. Syrups are similar to bitters but they are more an infusion, with the ingredient cooked in the syrup.
Phaedra formulates all the recipes and makes everything herself. Her website has all of her products. Her quarterly subscription box contains seasonal concoctions four times a year. The recipes that come with it can be made with or without alcohol.
Flora Luna began in 2015 when Phaedra threw a cocktail party and made five different kinds of bitters for the occasion. They were a hit and some guests were really impressed. This encouraged Phaedra, then she realized that there was interest in cocktails and a lack of great bitters on the market. For the rest of the show they continue tasting and discussing some beautiful craft cocktails.