In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasiz

This week, were diving into a buzzword thats been making waves in marketing circleslo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticitythink unpolished, informal videos shot on a smartphone

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casti

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens t

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you s

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes),

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platformTikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Cla

Its that time of year again2025 planning is upon us! In this weeks episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role