So here is a buzzword for you – “gamification” — what does it mean? How is it being applied and manipulated across industries? Matthias Kroener, resident host expert in the topic – unmutes three incredible voices to discuss not only what it means to gamify products, the difference between them and actual games, but also dives a bit deeper into the rabbit hole by exploring the ethical part of the topic – what are good case scenarios, what about dangerous ones? Where does one draw boundaries? Well – read no more, our guests explain it all, connect with Mieszko, Melinda and Kerim below and win 50 coins for doing so