It began as a mistake for me initially but for many small business owners comparing TubeBuddy vs VidIQ can be complex.

Using VidIQ started out as an accident for me in the beginning and I'll explain why later.

Publishing videos on YouTube looks like a very attractive opportunity for many people.

However, what several people don't realise is that there is more to the whole process than meets the eye.

Coming up with an idea for your YouTube channel and publishing new videos each week is only a small part of the work involved.

Getting views and retention on your videos are the two most important metrics if you want to be successful.

The truth is that becoming a rockstar YouTuber can be hard.

This is especially true if you have no idea what you are doing or how to increase retention.

In this post, you will learn the differences between TubeBuddy and VidIQ as well as why you will use one as opposed to the other.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

YouTube Video Elements

As a casual viewer of YouTube videos, it is difficult to imagine that there are many elements that contribute to ranking those videos.

You see, YouTube is part of Google so as a result there are many ranking factors that allow your videos to get to page one of the results.

Some of these important factors include:

* Channel optimisation* Video description and title* Thumbnail of the video* Tags* Length of video* Audience Retention* Number of views* Playlists and End screens* Hashtags

Just when you thought that growing an audience on YouTube is easy across all niches it is not that simple.

Creators in the music, beauty and cooking niche seem to have it easier compared to other niches.

Sometimes people just get lucky or they already have an audience on another platform.

So, if you are thinking of starting a YouTube channel soon remember that there is more to the setup and weekly publishing than meets the eye.

Important Video Factors

In order to help you to understand how TubeBuddy and VidIQ can save you hours of hard work and frustration.

Let me explain in some detail the key factors that make a YouTube channel and video successful.

1. Channel Optimisation

One of the key elements to get right when starting your YouTube channel or making it successful is by optimising your channel.

This optimisation process involves getting your key message, channel graphics and keywords right.

When creating your channel art follow the instructions listed in this video to ensure that it fits on all devices. He even supplies a template.

Setup your links to other social media channels and finally correctly setup all other elements in the channel settings.

Go to YouTube creator studio and on the bottom left of the channel dashboard you will see settings.

As you can see in the screenshot above it is advisable that you complete some basic information about your channel.