One of the best ways to increase the value of Twitter for your business is by using clever Twitter engagement tips.

If you have been using social media for a while you may have noticed that very few business owners get excited about Twitter.

The reason for this is because either they have created a profile because they were told that they needed to be on there but never touched it.

Another reason is because they do not understand the value that Twitter presents for their business.

If you fall into any of these categories then you are like me many years ago when I had no clue about social media.

In fact, many years ago I saw social media as this thing that will hopefully go away because it seemed so fake.

Fast forward to today and I finally got to understand the different personalities of each platform as well as how to use it.

The truth is that while having thousands of followers on social media has its place the real value for any business is a whole lot bigger.

In this post, you will learn a number of clever tips to help you understand how and why you should be using Twitter for your business.

Setting up your Twitter Profile for Success

I have to admit that Twitter is probably one of the easiest social media platforms to set up from scratch.

The biggest hurdle will be choosing your Twitter username or handle.

You will have the ability to customise your profile based on the objective or end goal.

In other words, why did you join Twitter? Is it to grow your followers, increase your visibility, build your authority or generate leads?

It is going to be very difficult to decide from the onset but for me, I wanted to increase the visibility of my podcast in the first instance.

Last year, I wanted to grow my visibility and authority. See screenshot below.

In my latest campaign, I will be driving awareness of my group coaching program for social media. It is called 20 Minute Social and you can sign up here.

My profile will change to reflect this new campaign shortly.

What is the Real Deal with Twitter

There are so many reasons why people use Twitter at the moment.

One good reason is to get the latest news on what's happening locally, nationally and internationally in real time.

Think of it like a place to tune your very own news channel which brings me to a personal story.

Over 10 years ago I made a decision to go on a media fast simply because I felt impressed to take a break.

At the time I also believed that my mind was being bombarded with so many forms of media.

So, I got rid of TV, movies, newspapers and everything media-related for one month.

It then continued for over 10 years which fascinates me as I didn't believe that I could do it.

The funny bit is that when I did that there were people in my life who would let me know what's happening in the outside world.

People like my mother would call me to fill me in on what she considered the 'important' bits.

I want you to think of Twitter like my mother. You can follow the people who fill your feed with the important news and that's it.