Success Unscrambled Podcast

Success Unscrambled Podcast


How to Actually Turn Your Blog Into 11 Content Pieces With Ease

May 17, 2020

You just hit publish on your brand new blog post and you now need to figure out content repurposing.

It is so tedious coming up with a topic each and every week, spending hours researching, editing and writing only to have to promote as well.

Surely, brands must realise the amount of work that goes into keeping a blog fresh and exciting every day.

They are always eager to take advantage of your labour of love by asking you to promote their stuff for free.

As a blogger you knew that 'this blogging thing' was never going to be a walk in the park.

The truth is that you would think that someone would have invented an easier way to turn blog posts into several pieces of content.

So that it would be a whole lot easier to spread the news about your blog across social media.

In this post, you will learn how to take a single blog post and turn it into over 11 pieces of content in under 3 hours using content repurposing hacks.

What Is Content Repurposing?

Content repurposing involves taking a piece of content like a video, podcast, blog, ebook or anything and reusing it for something else.

The best way to explain this is by giving you an analogy from the kitchen.

I have to warn you that this analogy may forever change your perception of Ireland. Haha!

There is a cake in Ireland called Gur cake. If you already purchased it in your life time then you may know where this is going.

Gur cake is a pastry confection that is made from a whole bunch of left over cake in a bakery.

Apart from cinnamon, orange juice, sugar, tea and shortcut pastry the main ingredient in Gur cake is actually cake crumbs or left over cake.

Did you just make a weird face while reading this blog post? Haha!

Anyway, your blog post consist of sentences which make up paragraphs and in the same way these sentences are like cake crumbs.

I'm going to show you how to take those precious cake crumbs and make something that is even more beautiful than Gur cake.

Where is Your Audience?

Before running off with excitement and spraying sentences all over the place incessantly let's stop and develop a strategy first.

In this exercise you want to get the most return on your blogging investment which means concentrated effort where it matters.

Do you know the top three places where your potential audience hangs out?

As you already know there are 5 major social media platforms which include Facebook, Pinterest, Twitter, Instagram and LinkedIn.

Of course, Snapchat and TikTok are still there in the background and it is not my intention to teach you a new platform in this post.

My advice to you is pick three of the 5 platforms or if you are comfortable with all 5 that is fine as well.

Once you decide on which platforms you want to promote this new blog post then think about the format.

Which Format is Best?

The reason why you are focusing on the format is because you need to revisit the goals and objectives of your blog or business.

What are you hoping to achieve by promoting this content?

Here is a shortlist of possible outcomes.

* Awareness* Feedback or research* Website traffic* Grow email list* Advertise a free class or webi...