Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads.

She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams.

It was imperative for her to scale her cash flow.

Nellie had about 110 clients on a monthly retainer or subscription.

What would be nice is if she had two new groups of clients.

1. Project-based clients for VIP day engagements
   
2. Consulting clients who needed more high-end services
   

Have you experienced something similar to these points in your business as well?

• You’re making 2-3 sales a week on your signature offer
  
• You are making between $12k and $15k per month consistently
  
• It is your dream to get to $20k and then $50k per month but you’re not sure how
  

Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business.

In this resource, you’ll learn a simple step-by-step process about how to get clients through Facebook Ads.

Before looking at that process, it’s important to understand why Nellie is interested in learning about Facebook marketing.

So, let’s spend some time looking at the latest Facebook advertising statistics.

Facebook currently has over 3 billion monthly active users based on an article from Demand Sage.

According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+.

In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size.

That means, only 0.45% of active advertisers compared to the audience size. I’ll let that sink in for a second.

During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience.

Most users in the US are aged between 25-34.

Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment.

Now that you know this essential information do you think Nellie’s interest in using Facebook Ads for her business is justified?

No matter how good the Facebook ads statistics appear to be.

It is really important that you answer this question.

Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients.

Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads.

The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience.

This is accomplished using a process called audience mining.

A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed.

If you know that they like shopping at Lululemons, own a Peleton and spend winters at Breckenridge in Colorado every year.

Guess what? You can use Facebook audience targeting to find them.

One of the first things you’ll need to have in place if you want to find clients through Facebook ads is a business page or a Facebook page.

All you need to do to get one is to sign up and complete your details.

You can name the page after yourself or use a business or brand name.

It would be best if you also have a branded email address and a website address.

If you’ve never created a page before head over to your personal profile and click the 9 dots on the top right-hand side.

You’ll see the option to create a page in that menu.

Please note that apparently there are different versions of the platform depending on where you are located so yours may look a bit different.

After creating your page, complete the About section as much as possible.

If you are like me and you have a business that’s 100% online then there’s no need to include a physical address, phone number or opening hours.

After creating your business page you’ll be given access to Meta Business Suite.

It is like the control centre for all your business needs on Facebook.

You’ll be able to upload images and videos to your library so that you can plan, schedule and publish content.

You can link your Facebook page to your Instagram account.

After getting a minimum of 100 likes on your business page, you’ll get access to insights (formerly known as audience insights).

The scaled-down version of this control centre is called Facebook business manager.

If you want to understand the differences between the two platforms you can check out this resource here.

In my experience, you are better off using Meta Business Suite because it has everything you need.

Many years ago when I was a new kid on the block learning about Facebook ads.

I never realised how important it was to help Facebook with audience targeting.

If there is one thing you need to do months or years in advance of running ads is to install your Facebook pixel.

You can use it to track your website visitors.

Here’s why…

The technology that Facebook uses to find leads and buyers for your products and services is extremely good.

Let me show you what I mean in real terms.

A few months ago I started running ads on Facebook to a specific audience.

In that space of time, my ad has been seen by close to 17,000 people and I got over 500 leads from that Adset.

Now imagine if someone gave you a list of 17,000 people and asked you to use it to generate leads for your business.

Will you be excited? Lol!!