Search is changing — fast! Thanks, AI.

In this forward-looking episode of The Brandwidth Podcast, Sam and Dean explore how AI is shaking up SEO — from search behaviour and algorithms to content creation and discoverability.

Here’s what you’ll learn:
• How tools like ChatGPT are reshaping how people search
• What AI means for your content strategy
• Why old-school SEO isn’t enough anymore
• How to blend classic SEO with modern AI-savvy tactics
• What Google’s AI-driven updates mean for marketers

Whether you’re a marketer, strategist, or small business owner, this episode will help you understand where SEO is heading, and how to stay ahead of the curve.
Tune in and future-proof your digital strategy.

Timestamps:
0:00 – AI’s Impact on Search Behaviour & Marketing Strategies
9:37 – Google’s Desperation to Balance Ad Revenue & User Engagement
11:37 – Google’s AI Evolution & Market Positioning
20:26 – The Battle for AI Search Dominance Between Google & Competitors
33:27 – The Evolving Landscape of SEO & AI-Driven Traffic
45:15 – AI’s Impact on Workload & Expectations
54:13 – AI Conversations & Speculations on Self-Awareness