Does where you advertise impact how your brand is perceived?
Spoiler: It absolutely does.

In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception.

Here’s what they explore:
• Digital vs traditional: Which mediums build more trust?
• Why digital retargeting can sometimes backfire
• The role of creativity in trust-building campaigns
• How media context shapes brand credibility
• The power of a strong multi-channel strategy

Full of insights and real-world examples, this episode is a must-listen for marketers and brand leaders navigating today’s fragmented media landscape.
Tune in and learn how to match your message to the right medium.

Timestamps:
0:00 – Exploring Marketing Perspectives: Digital Versus Brand Approaches
13:00 – The Art and Science of Effective Retargeting in Marketing
19:47 – Long-Term Marketing Strategies for Residential Builders
21:12 – Building Trust Through Diverse Advertising Strategies
28:46 – The Impact of Advertising Frequency and Medium on Audience Engagement
37:09 – Connecting with Branding Experts and Marketing Insights