So naturally, everyone’s asking the question:
Is digital marketing dead?

Spoiler: nope. Then again, people said radio, TV, and print were dead too…
So, of course, digital marketing is not dead, but is today’s middle aged version of digital marketing starting to look a little flabby around the waist? Perhaps.

In this week’s Brandwidth podcast, Sam and Dean poke fun at the idea of a digital doomsday and dig into what’s really going on:
• Why the “digital-first” obsession is fading
• How privacy shifts and cookie deprecation are changing the playbook
• Why brand-building will always outlast CTRs
• The myth of “digital efficiency” (and what to measure instead)
• Why dusting off the marketing fundamentals isn’t regression — it’s smart strategy

If the ever-shifting digital landscape has you feeling like you’re chasing your tail, this episode helps you zoom out, laugh a little, and refocus on what actually works.