Brandwidth® Big Ideas on Small Business Marketing

Brandwidth® Big Ideas on Small Business Marketing


WTF is Account Based Marketing?

August 18, 2025

SEO not cutting it for your niche B2B biz? Time to think differently.
In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) — especially for complex sales and high-value customers.

Here’s what’s inside:
• What ABM is and why it works for B2B
• A real client story where ABM made more sense than SEO
• How to align sales + marketing for smarter targeting
• The case for quality over quantity in lead gen
• How personalised marketing drives bigger wins in niche markets

It’s a strategic deep-dive with practical takeaways for marketers, business devs, and founders navigating long, complex sales cycles.
Listen now and learn why ABM might be your next best move.

Timestamps:
0:00 – Choosing Between SEO & Account-Based Marketing for B2B Success
6:39 – Strategic Account Based Marketing for High Value B2B Sales
16:46 – Niche Accounting Services & Targeted Marketing Strategies
19:08 – Leveraging Account Based Marketing for Business Growth
23:51 – Choosing Between Traditional & Account-Based Marketing Strategies
29:51 – Account Based Marketing: Old School Meets New Strategies
32:17 – The Power of Account-Based Approaches in Problem Solving