Ready to stop guessing what your customers want, and actually know?

In this episode of Brandwidth, Sam and Dean get real about what it means to be truly market-oriented, and why it’s a game changer for your brand.

They cover:
• Market vs. product vs. competitor focus (and why it matters)
• Breaking out of your own assumptions
• Real-world examples of brands doing it right
• Tools like customer interviews, surveys & Net Promoter Score (NPS)
• Simple steps to align your strategy with what your market actually wants

Fun, sharp, and packed with insights — this one’s for marketers, founders, and brand builders who want to win by listening smarter.
Tune in now and level up your customer game!

Timestamps:
0:00 – Exploring Market Orientation in Branding & Marketing
7:26 – Market Orientation vs Product & Competitor Focus in Business
15:29 – Exploring Market Orientation Through Customer Use & Value
19:55 – Perceptions of Wine Drinkers in Stock Photos vs Reality
22:28 – Understanding Wine Consumption Through Cases & Needs States
25:06 – Challenges & Strategies in Conducting Effective Customer Surveys
33:58 – Customer Feedback & the Value of Insightful Reporting
38:57 – The Power of Market Orientation & Customer Insights