Marketing attribution f@#*ed!

In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results.

From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point, is the whole attribution game rigged? Would we be better off with no attribution at all than what we have today?

Listen in as we unravel the mess of marketing attribution and explore what it really takes to make your media work harder for you.

#MarketingAttribution #BrandBuilding #DigitalMarketing #Analytics

TimestampSummary0:26Marketing Attribution Is F@#*ed4:06The Flaws and Future of Marketing Attribution Models7:43The Evolution and Impact of Digital Marketing on Advertising15:36The Challenges of Digital Advertising Attribution20:52The Pitfalls and Complexity of Attribution Models in Marketing25:32The Complexity of Measuring Advertising Effectiveness33:56Challenges and Strategies in Digital Marketing and Media Measurement41:12Encouraging Deep Conversations and Smart Decisions in Brand Strategy