We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?

In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink.

They explore questions like:

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• Should B2B brands flip the script on this ratio?
  
  
• How does demand generation and brand awareness differ for B2B?
  
  
• When should sales activation take priority in your strategy?
  

Ready to rethink your approach? Listen now to find out!

#B2B #Marketing #Brand #Sales #Demand #B2BMarketingPrinciples #BrandBuilding #Strategies #SalesActivationTactics #B2BBrandGrowth

TimestampSummary0:26New Insights on B2B Marketing from Peter Weinberg and John Lombardo2:32B2B Marketing Effectiveness7:48Balancing Sales Activation and Brand Building in Marketing Strategies11:05The Evolution of Direct Response Marketing12:28Capturing Demand and Building Trust in New Business Marketing14:26Maximizing Direct Response and Brand Building in Marketing Strategies17:03Creating Demand and Nurturing Customers for Unfair Market Advantage20:08Balancing Sales Activation and Brand Building for New Marketers21:14Engage With Us and Keep Growing Your Business