Is your brand ready for the online-only marketplace?

In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.”

The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?

Tune in now to discover the essential elements of creating and sustaining a thriving Insta Brand.

#branding #marketing #onlinebusiness #InstaBrands #brandstrategy #customerexperience #unboxingexperience #MVP #ecommerce #digitalmarketing #onlinebranding #trustbuilding

TimestampSummary0:30Exploring the Rise of Instagram and Online-Only Brands2:38Effective Branding Strategies for Online Direct-to-Consumer Businesses13:08Building Trust and Enhancing Customer Experience for Online Brands19:59Building Trust Through Effective Customer Service and Reviews23:07Handling Irrational Customers with Compassion and Effective Responses26:33The Evolution of Digital Advertising and Brand Identity33:07Balancing Speed and Cost in Brand Development41:00Validating Business Ideas Through Minimal Viable Products and Testing46:42Iterative Problem Solving and the Importance of Marketing Fundamentals