Summary:

In this episode of “The Brandwidth Podcast,” Dean Millson and Sam McEwin discuss the importance of employer branding in today’s competitive job market. They explain that employer branding is not a separate brand from the company brand but a different expression of it. The key to successful employer branding is understanding the target audience, creating an employee value proposition, and aligning the company’s values and behaviours with the brand. They emphasise the need for authenticity and creativity in employer branding efforts and stress the importance of involving employees. Dean and Sam also highlight the role of storytelling and the use of various channels and collateral in attracting and retaining top talent.

Key Takeaways:

• Employer branding is not a separate brand from the company brand but a different expression of it.
• Successful employer branding requires understanding the target audience and creating an employee value proposition.
• Authenticity and creativity are crucial in employer branding efforts.
• Involving employees in the process of employer branding can help build a strong company culture.
• Storytelling and the use of various channels and collateral are effective in attracting and retaining top talent.

Quotes:

• “Employer branding is the perception that lives in the talent pool out there.” – Dean Millson
• “Your employer brand can look a bit different from your customer brand because you have a different audience.” – Dean Millson
• “Your employer brand is a different expression of your company brand.” – Dean Millson