Marketing The Invisible

Marketing The Invisible


How to Break Free from Overwhelm – In Just 7 Minutes with Sharyn and Hank Yuloff

January 02, 2025

Why you've got to check out today's episode:


  • Learn to break free from overwhelm to improve productivity and focus.
  • Gain insights from diverse perspectives gained from an in-depth experience in corporate, sales, and marketing that ensures a well-rounded exploration of small business challenges.
  • Get help navigating growth without feeling overwhelmed.



Resources/Links:




Summary:


Are you feeling overwhelmed as a small business owner, constantly juggling tasks and struggling to make meaningful progress? This sense of being stuck—where productivity doesn’t translate into impactful results—can paralyze growth and leave you feeling lost in a sea of to-dos.


Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle.


Listen now as they share practical strategies to break free from this cycle of overwhelm. By focusing on high-impact tasks, time-blocking, and aligning business efforts with personal life goals, they help business owners regain clarity, scale efficiently, and create a path toward sustainable success.



Check out these episode highlights:


  • 02:56 - Hank and Sharyn's ideal client: People that are attracted to us are really good at what they do, but they do suffer from overwhelm and overthinking. 
  • 03:28 - The problem that they help solve: Our areas of expertise are marketing, sales, human resources, public speaking, office systems, what are the things that get in their way of being able to make the sales and make the income that they want to make. 
  • 05:11 - Symptom of their client's problem:  It really very much is, 'I'm not sure.'
  • 06:46 - Mistakes clients commit before reaching out to them: They're not focused on who their ideal client is.
  • 07:16 - Hank's Valuable Free Action [VFA]: You can't multitask folks, either time block or make a list and don't try and get two or three things done at once.
  • 07:49 - Their Valuable Free Resource [VFR]: Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.com
  • 08:15 - Q: Why us? A: We came into this partnership, married, but we each had a background. Sharyn came from the corporate office, I came from sales and sales management and marketing and now we team up together. Quite often one of us can answer the question even if the other, even if I can't, Sharyn can.



Tweetable Takeaways from this Episode:


"Begin with the end in mind, and then you can work backwards." - Hank Yuloff