Why you've got to check out today's episode:

• Discover this three-phase process that businesses can implement to improve their marketing efforts without increasing ad spend.
• Learn how to have sustainable, long-term marketing practices that ensure businesses can maintain and grow their customer base effectively.
• Find out keyword research techniques and learn the importance of understanding your customer avatar so you maximize marketing efforts. 

Resources/Links:

• Get your Free email marketing tips here: https://www.marketingcounts.com

Summary:

Are rising ad costs eating up your marketing budget without delivering profitable results? Many businesses face this challenge, struggling to achieve effective results.

Paul Counts who has over 26 years of marketing experience, a Co-Founder of Marketing Counts, Fractional CMO, Advisor to Influencers With Curriculum In 140 High Schools have mastered the art of more leads with less ad spend.

In this episode, Paul shares a three-phase process (Foundation, Traffic, Engagement) to generate more leads with free organic traffic. He emphasizes the importance of understanding your customer avatar and leveraging keyword research. He also highlights the significance of building and nurturing an email list for sustainable marketing success.

Check out these episode highlights:

• 01:42 - Paul's ideal client: A brand that is struggling with getting conversions that actually are profitable for their business.
• 02:51 - The problem he helps solve: They're spending money on ads, but they're not getting the conversions they want.
• 03:30 - Paul's three-step process to generate leads without spending more: It's three letters, FTE [foundation, traffic, and engagement]
• 05:40 - Paul's Valuable Free Action [VFA]: Everything that you do online is keyword-driven. So you need to be present with keyword phrases that people want to know about.
• 06:46 - His Valuable Free Resource [VFR]: Get your Free PDF of 26 email marketing strategies. Click here:https://www.marketingcounts.com
• 07:37 - Q: What is my favorite ad platform that I use? A: The place that I'm getting the lowest cost per click right now is Google Ads because of their targeted keyword phrases.

Tweetable Takeaways from this Episode:

"Understand that when you have a social media following that's not your following, that belongs to the social media platform; so, build your list." - Paul Counts