Why you've got to check out today's episode:

• Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results. 
• Find out practical advice to help you enhance your marketing strategy and achieve better results.
• Understand the importance of a customer-centric approach to business growth.

Resources/Links:

• Fast track your business. Click here: visionedgemarketing.com

Summary:

Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.

Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.

In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.

Check out these episode highlights:

• 01:14 - Laura's ideal client: We have served B2B customers and they want to be able to be very smart about how they grow organically.
• 02:12 - The problem she helps solve: We help them avoid what we call random acts.
• 03:35 - Symptoms to her client's problems: They have trouble telling their story because they have not done a good job of really thinking about their value proposition, positioning, messaging and how to differentiate themselves. 
• 05:10 - Mistake clients make before meeting Laura: Not having a strategy at all.
• 07:00 - Laura's Valuable Free Action [VFA]: The secret to doing that [link investments and activities to business results] well is to have what we call logic or metrics chains.
• 07:38 - Her Valuable Free Resource [VFR]: Check out this white paper and download for Free, 'Bring Your A-Game to a Customer Empowered Market.' Click here: visionedgemarketing.com
• 08:40 - Q: If you could give us one piece of advice to the C-Suite or the board of directors, what would it be? A: Be vigilant about maintaining the balance between creating customer value and creating business value. 

Tweetable Takeaways from this Episode:

"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson