Marketing The Invisible

Marketing The Invisible


How to Become the Business Everyone Wants to Promote – In Just 7 Minutes with Danny Bermant

June 27, 2024

Why you've got to check out today's episode:


  • Learn how to effectively attract high-quality clients through joint ventures. 
  • Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results.
  • Find out practical tips on how to add value to joint venture partners beyond simple lead exchanges. 



Resources/Links:




Summary:


Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.


Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.


In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners. 



Check out these episode highlights:


  • 01:28 - Danny's ideal clients: My ideal clients are established coaches and consultants. 
  • 01:53 - The problem Danny helps solve: People who want to increase their sales pipeline and they are using different methods.
  • 02:54 - Symptoms of the problem he is solving: It's about the avatar.
  • 03:58 - Common mistake his clients commit before consulting him: Where they have tried joint ventures or some kind of collaboration and tended to be quite transactional in the way they approach.
  • 05:28 - Danny's Valuable Free Action [VFA]: Get beyond this kind of quid pro quo mindset. 
  • 07:22 - His Valuable Free Resource [VFR]: Learn to leverage JVs to get more clients here:  www.captainjv.co
  • 08:07 - Q: Why? A: When I meet with JV partners, I always ask them, what is the why behind your business? That is a game changer.



Tweetable Takeaways from this Episode: 


“A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.” - Danny Bermant


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