Why you’ve got to check out today’s episode:

• Find out why doing your copywriting doesn’t actually save you any money
• Understand how you can get your ideal buyers to say yes to anything you offer
• Learn more about the sales-changing roadmap that will get your copywriting game up on the boards

Resources/Links:

• Want to get the Buyers’ Roadmap? Click here: https://www.jonbenson.com/roadmap

Summary:

Do you really think doing your own copywriting can save you tons of money? 

Spend your time and effort on something else, and let someone do your copywriting for you. Or even now, in our techno-centric world, try incorporating AI into your sales copy. Words are just as vital as anything else, especially when you’re trying to sell. Say the best words, secure your ideal clients, and sell more with the right sales copy.

Jon Benson is one of the top copywriters alive, plus is the Founder of BNSN.AI, the “magic button” app for sales copy.

Listen in to Jon’s magical words on how you can persuade your ideal buyers to always say “YES” to you through the power of the right words and excellent copywriting magic.

Check out these episode highlights:

• 01:39 - Jon’s ideal client: Small business owners, marketers, and entrepreneurs.

• 01:56 - The problem he helps solve: We give them words that sell. These words are used in everything! I mean, this is the one thing that I'm talking about. 

• 03:17 - The symptoms of the problem: They have an offer or an idea for an offer, and they have no idea how to sell it, or they have no idea why it isn't selling

• 04:41 - Clients’ common mistakes before consulting Jon: It's like trying to fix your car by yourself without being a mechanic. It's not a good idea. Unless you're broken down on the side of the road, you should call a mechanic. 

• 06:19 - Jon’s Valuable Free Action (VFA): I can send them to free training that I have that's something they would start. And what that training does is help people understand what I'm talking about when I say understanding the words that their ideal buyer needs to know. 

• 07:05 - Jon’s Valuable Free Resource (VFR): Want to get the Buyers’ Roadmap? Click here: https://www.jonbenson.com/roadmap

• 08:54 - Q: Why are words more important than say a video or something else? Why are words so vitally important? A: Everything is centered on words. And the ultimate form of persuasion is when people hear something, and they see it.

Tweetable Takeaways from this Episode:

“Copywriters are both scientists and artists combined in a sense. We understand persuasion, so there's a psychology to it.” - Jon Benson