Imagine you want to buy something. You go to bol.com and you start typing the article in the search bar. Automatically you will be served suggestions and as a result, you want a limited number of articles from our 30 million products catalogue. You select the product you want, press the buy button and there it is, at your doorstep at the selected moment. Sounds simple, right? Inspired by a talk of our guest of this episode earlier this year, we wanted to find out what’s behind the search bar.…