Sara Sozzani Maino is a curious seeker of emerging creative talent. As head of Vogue Talents, deputy director of Vogue Italia and international brand ambassador at Camera Nazionale della Moda Italiana, Sara supports creativity to be recognised in an increasingly competitive fashion landscape.

Sara began her fashion career in 1991, alongside her mother, Carla Sozzani, founder of the legendary 10 Corso Como boutique in Milan. In 1994, at the age of 19, Sara began her internship at Vogue Italia, which at the time was under the guidance of her aunt, the iconic editor in chief Franca Sozzani.

In this podcast Jodi Muter-Hamilton and Sara Maino explore the less tangible subject of how to recognise and nurture creative potential. We also discuss:

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• What kind of support systems and tools we need to have in place to help nurture creativity
  
• How culture and global influences shape creative vision
  
• Why we all must support the new generation to create responsible brands