If Professor Rebecca Earley’s concepts were implemented globally the fashion industry would function extremely different. We'd truly understand the way consumers use individual items of their wardrobe and make it our responsibility (as designers/brands) to design garments for carefully considered lifecycles. Through design, recyclability can be considered from the outset to create a circular approach. Fast fashion is not necessarily bad and if you want to know why, listen to our podcast, it's all about designing better from the outset.

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