Biznecdote
Latest Episodes
Episode #12: Matthew Barnett – Startups, ‘Stralia & (Bear) Suits
Building something a bit different
Episode #11: Chris Townsend – Powering the Marketing Pipeline
Chris Townsend, CMO at Wellspring, shares his career journey from analyst at Forrester to leading marketing in the innovation software space. Whether it’s helping companies innovate more effectively, building brands, or moving to a country where he...
Episode #9: Ryan Sorley – Delivering Actionable Insights
Ryan Sorley, founder of DoubleCheck Research, shares his journey into the analyst world. He started doing research for large clients and helping them solve their problems, after which he launched DoubleCheck. Listen in to hear how he has handled his...
Episode #8: Dana Jay Bein – Funny Business
Dana Jay Bein, comedian, teacher (ImprovBoston & MIT), and all around good guy shares his journey into the business of comedy in lieu of the normal ‘9 to 5.’ He opens up on his antithetical approach to marketing and promotion, that includes...
Episode #7: Don Schuerman – Not your everyday CTO
Don Schuerman, CTO & VP of Product Marketing at Pegasystems, shares his how he has succeeded in a variety of different roles (product, marketing, sales) during his 20-plus year career at Pega. He discusses why it’s important to understand both...
Episode #6: Andrew Hally – From Consulting to CMO
Andrew Hally, CMO of Allego, a software company that is transforming the way companies train their sales teams using mobile, video, and peer collaboration, shares his journey to the C-Suite. From consulting to marketing, he has made a career of...
Episode #4 – Brian Buell – Community Building with Crossfit
Brian Buell, the founder and owner of Commonwealth CrossFit, shares his experience as an entrepreneur building a business, a gym, and a community. From free workouts in Cambridge to a Church Basement to a warehouse fit for hard workouts and “fitness...
Episode #3 – Jeff Foley – Scaling Marketing with Frameworks
Meet the King of (Marketing) Frameworks