The Biz Balance Podcast

The Biz Balance Podcast


Episode 18: Sarah Hinton and Pivoting in your Business

February 03, 2020

So let me set the scene for you...you've been at this entrepreneurship thing for a while. You're making waves, you're paying your bills, you know...all of the stuff you're supposed to be doing when you run a successful business. At least that's the way it looks from the outside, right?


But what happens when your heart changes? Or you see a need in the market that is different that what you're currently doing, and you KNOW you are the right person to fill that need? Do you stay where you are, doing what you know because it's safe and that's what you're known for in the market? Or do you go out on a limb, take a risk and jump in with both feet?


Today's guest on the Biz Balance Podcast did just that...Sarah Hinton of BloomTrac ran a thriving flower business for years in sunny California, but when the realization hit her that other floral designers were working FAR harder than they needed to on the business side of their businesses, she knew she needed to step up.


But it wasn't all daisies and buttercups. No ma'am! She met a lot of resistance as she developed her software and got it out into the marketplace but was so passionate about her new product and knew it could change her industry. Her commitment literally changed how the floral industry operated.