#Biz4GoodShow
EFL360 Founders Roundtable
3-22-18
Episode 62: The Biz4GoodShow featuring the EFL360 Founders Roundtable this week.
#GoodAgainstTheNoise
 
with Kevin Taylor & Jay Taylor #EFL360FoundersRoundtable #LiveStream  #Biz4GoodShow #EFL360 #BeGoodDoGood #Marketing #SmallBusiness #Entrepreneur www.Biz4GoodShow.com  
 
“Welcome​ ​to​ ​the​ ​B4G​ ​show!!!​ ​With​ ​your​ ​hosts
 
Bobby​ ​Glen​ ​James​ ​&​ ​The Ryan​ ​PILKINGTON!”
 
#GoodAgainstTheNoise
 
Energy drinks in the studio.  & Lizzy Borden. (music, that is)
 
Music in the background.
 
Jay did a talk about All the Noise in the World.  That hit Bobby. Yes, so many are trying to get above the noise…
 
Still remember that presentation.
 
Okay.  Bye Bye, Lizzy …Against the Noise.
 
Me Against the World, Lizzy Borden
 
Bobby was in a hairband, and opened for them.  He had more hair then. Creating Noise…haha!
 
Bobby & Jay got into a big discussion about how noisy the world is.  Bobby believes it is part of the problem in the world today. To get above the noise, you have to do something negative and polarize the world….to Go Viral.
 
#virality  A Kevin Taylorism.
 
Jay is still looking forward to the catering.
 
Off Track Again!  
 
So, what can we do?  Bobby & Ryan said anything we do adds to the noise.
 
Jay was in a different conversation: which became noise as he was in it….he was more interested in listening to the other conversation.  Wanting to be in the conversation he was in, but having a nagging thought of FOMO (fear of missing out) what in the other conversation was he missing.
 
That is part of the problem.  A lot of different messages. Can only listen to one at a time.  You have to focus on one.
 
Bobby says anything we do is going to be a part of the noise.  He was talking about stuff he watched and really liked. Jay’s eyes showed he was overwhelmed.  He had stuff he wanted to listen to.
 
Bobby just wanted to unplug at that point.  Head to the woods. It can be defeating.
 
Negative Sound.  Noise.
 
Kevin talks about a Fed EX ad of color bar test screen and TONE.  At the end it said, there should have been an ad here…but, “pitch” for Fed EX.  
 
How do you fight against the noise.  They did with this ad. 24 seconds of dead air in the middle of the Super Bowl.
 
Everybody can’t do this.
 
There are other ways you can do that with your message.  The problem is you can’t just stop. How do you pull out and stop adding to noise?
 
Ryan shared, while he was in graphic design school, he was learning…
 
Bobby created visual noise.  Oops.
 
Ryan pointed out the billboards, that are now digital.  All this is thrown at us. A world we live in. It is what it is.  We live in it. But, Ryan believes there is so much rhetoric and everyone’s 5 seconds of fame.  
 
Bobby says that’s why there are school shootings.  Their only message to the world is by hurting other people.
 
Ryan says they are outletting.
 
Kevin says you rarely remember who did it, you usually remember the city.  
 
Business is also guilty of using rhetoric.
 
To Bobby rising above the noise means, unless we move away to the mountains, we are already adding to the noise.  The only choice we have, is what kind of noise we want to put out? Neg or Most Connected to the Love Energy, noise.
 
Bobby’s hope and vision is that the B4G guests go out a...