Bits about Books
Diane Helbig’s book “Succeed Without Selling” advises salespersons to stop trying to turn every conversation into a sale and be of genuine help to the other person instead.
Bizcast: Bits about books – In Conversation with Raul Sanchez Gilo, author, 51 Sales Tips: Keys to Sell More and Succeed Selling
Trick-selling does not work anymore- the salesperson has to understand customer needs and propose solutions that help them to reach their goals.
Bizcast: Bits about books – In Conversation with Murugan Kathirvelu, author, Don’t Sell, Help Customers Buy
Selling for startups is very different from selling for big well-known brands. It requires a completely different mindset. Startups have to understand customer needs and propose solutions for the user, rather than trying to sell a ‘product’.
Bizcast: Bits about books – In Conversation with Wes Bush, author, Product-Led Growth: How to Build a Product That Sells Itself
The concept of Product Led Growth suggests that products should be built such that they sell themselves. Getting the end user to use the product is the only way to activate, acquire and retain users.
Bizcast: Bits about books – In conversation with Amit Agarwal, author, The Ultimate Sales Accelerator
The book talks about a single powerful strategy that contributes to maximizing sales, with emphasis on use case selling.