Build a Big Podcast - The Marketing Podcast for Podcasters

Build a Big Podcast - The Marketing Podcast for Podcasters


Latest Episodes

Day 28 - How Podcasts Go Big
February 28, 2018

"Even if nobody listened to my podcast, I'd still do it." That's what a lot of podcasters say. And I'm not one to call people liars, but let's get real -- it's a lot more fun to make a podcast if people actually listen to it. Promoting your podcast...

Day 27 - Podcast Social Media Strategy
February 27, 2018

Urban Dictionary defines "time suck" as "Something that's engrossing and addictive, but that keeps you from doing things that are actually important, like earning a living, or eating meals, or caring for your children." The same...

Day 26 - How To Tell If Your Podcast Is Any Good
February 26, 2018

You've probably heard the saying, "People vote with their wallets." And that's true, but they also vote with their time. Time is more valuable than money. You can make more money, but you can't make more time. Will somebody take the time to listen to...

Day 25 - Podcast Episode Zero (The 4-Part Formula)
February 25, 2018

"Episode Zero" is basically the foundation for your podcast -- a trailer to let potential listeners know what your podcast is about and why they should listen. Whether you've already launched your podcast or not, creating an Episode Zero is a great...

Day 24 - Creating Podcast Cover Art That Attracts Listeners
February 24, 2018

If you want your podcast to stand out in directories such as Apple Podcasts or Google Play, you need to have great artwork. In this episode, I talk about how to create artwork that attracts listeners to your podcast and gets them check...

Day 23 - How To Create A Compelling Podcast Description
February 23, 2018

In a perfect world, at least a perfect world for podcasters, potential listeners would actually listen to your podcast before making a decision as to whether it's any good or not. But that doesn't happen.  When searching for a new podcast to...

Day 22 - The Perfect Podcast Intro
February 22, 2018

Podcasts aren't radio shows. People listen to podcasts from the beginning. And people who listen to podcasts have hundreds (and even thousands) of options other than your podcast. Because of these things, it's important to have a great podcast intro...

Day 21 - How To Name Your Podcast
February 21, 2018

Go to any podcast directory, look at the podcasts listed, and you'll see the majority of them will make you wonder, "What's that podcast about?" Your podcast deserves better. You want a show name that will let people know exactly what you do and what...

Day 20 - What Do You (And Your Podcast) Stand For?
February 20, 2018

Want to make your podcast stand out from the crowd? The best way for you to not only attract new listeners, but also develop solid relationships with them is to have a very clear point-of-view. In other words, taking a stand and letting listeners know...

Day 19 - Your Podcasting Goals
February 19, 2018

What do you want from your podcast? More Downloads? A Big Platform? Money? The best way to get "more downloads" or whatever else you want from your podcast is to set goals and go after them in a consistent and systematic way. In this episode, I...